Logo files, colours and how to use them
Everything you need to put turnda in a deck, an article or a partner page — and the few rules that keep it looking like itself.
The lockups
Primary lockup
Mark plus two-tone wordmark. The default everywhere on light backgrounds.
Lockup, dark backgrounds
White mark and “turn”, coral “da” — the two-tone rule still holds.
Mark only
For tight spaces, favicons and avatars where the wordmark would be unreadable.
The lockup SVGs use live text set in Nunito ExtraBold. If you are placing it somewhere Nunito is not installed, use the mark plus your own type, or ask us for an outlined version.
The locked palette
These hex values are the brand. They are the same in the product, on this site and on a lobby screen — nothing is re-picked per surface.
Two typefaces, no exceptions
Both are open-source and self-hosted, so nothing depends on a font CDN at runtime.
Run a smoother front desk
Inter carries the body copy. Nunito appears only in the wordmark and in big display numerals.
- Nunito
- 800 (ExtraBold)
The wordmark lockup and large display numerals — the “now serving” number on a board. - Inter
- 400 · 500 · 600 · 700 · 800
Everything else: UI, body copy, headings. Self-hosted, no CDN.
Do and don't
Always two-tone
“turn” in teal, “da” in coral. The wordmark is never flat single-colour text, in copy or in a logo.
Lowercase, always
It is “turnda”, never “Turnda” or “TURNDA” — including at the start of a sentence.
Give it room
Clear space around the lockup is at least the height of the mark on every side.
Do not recolour
No gradients on the wordmark, no swapping teal for another brand's colour, no single-colour version except the white one supplied here.
Do not stretch or rotate
Scale proportionally. The mark's stroke rhythm is the logo — distorting it breaks the queue metaphor.
Do not add effects
No drop shadows, outlines, bevels or containers that are not in this kit.
Product screenshots and motion
This kit covers the logo, colour and type. Real product screenshots, short screen recordings and social templates need captures from the live app and are not in the kit yet — the placeholders you see across this site are deliberately drawn as wireframes so nothing here is ever mistaken for a real screenshot. If you need product imagery now, ask us and we will send what exists.